Portfolio of English Learning Outcomes - Rachmat Y.P

Portfolio - Rachmat Yoga Pradika

Company profile


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PRADIK STUDIO

By: Rachmat Yoga Pradika
Location: Ciamis, West Java

A. BUSINESS IDENTITY

Business Name: Pradik Studio
Owner: Rachmat Yoga Pradika
Type of Business: Photography and videography services, including studio sessions, event documentation, product photography, pre-wedding and wedding coverage, social media content creation, editing services, and equipment rental.
Business Address: Jalan [complete address], District [district], Ciamis Regency, West Java Province, Postal Code [postal code].

B. VISION, MISSION, AND GOALS

Vision:
To become the leading creative photography and videography studio in Ciamis, delivering professional and innovative visual services that are competitive in the digital creative era.

Mission:

  1. Provide high-quality documentation services at competitive prices.

  2. Offer friendly, fast, and professional service.

  3. Stay updated with the latest visual trends and technologies.

  4. Empower the local creative community through collaboration and photography training.

Goals:

  • Build a loyal client base within the first year.

  • Achieve monthly revenue of over IDR 20,000,000.

  • Expand services and client segments within two years.

C. BUSINESS BACKGROUND

As visual content becomes increasingly essential in both personal and commercial life, the demand for professional photography continues to grow. In Ciamis, however, quality studios are still limited. Pradik Studio aims to fill this gap by offering professional visuals, creative concepts, and customer-oriented services.

D. PRODUCTS AND SERVICES

  1. Studio Photography (formal, family, graduation, etc.) – IDR 150,000 to 800,000

  2. Event Documentation (weddings, birthdays, seminars) – starting at IDR 1,000,000

  3. Product Photography (for MSMEs) – IDR 250,000 to 600,000 per session

  4. Pre-wedding / Wedding Packages – from IDR 2,500,000

  5. Social Media Content (Reels / Short Videos) – IDR 300,000 to 800,000

  6. Photo & Video Editing Only – IDR 50,000 to 150,000 per batch

  7. Equipment Rental – Custom pricing (camera, lighting, etc.)

Note: Prices may vary depending on complexity, special requests, or bulk bookings.

E. TARGET MARKET

  • General public (youth, families, students)

  • MSME owners in Ciamis and nearby areas

  • Engaged couples

  • Schools and educational institutions

F. MARKETING STRATEGY

  • Build a consistent visual and communication brand identity

  • Maximize digital marketing on platforms like Instagram, TikTok, and Facebook

  • Collaborate with local wedding organizers, influencers, and MSMEs

  • Offer bundled promotions and flexible pricing packages

  • Maintain an up-to-date digital portfolio and utilize client testimonials

  • Launch loyalty programs and soft-opening promotions

G. OPERATIONAL PLAN

  • Operating Hours: 09:00 AM – 09:00 PM WIB, daily

  • Booking System: Accepts both appointments and walk-ins

  • Editing Turnaround: 1–3 business days depending on the service package

  • Payment Methods: Bank transfer or cash

H. ACTION PLAN

Months 1–2:

  • Studio renovation and setup

  • Purchase and testing of equipment

  • Establish branding and social media presence

Months 3–4:

  • Launch soft opening promotions

  • Build portfolio through free or discounted sessions

  • Network with local communities and vendors

Months 5–12:

  • Begin full operations and regular marketing

  • Monitor client satisfaction and improve services

  • Start offering collaboration packages

Year 2:

  • Launch workshops/internship programs

  • Introduce equipment rental and mobile studio services

  • Begin targeting corporate and institutional clients

I. FINANCIAL PLAN

Initial Investment:

  • Camera & lenses: IDR 25,000,000

  • Lighting & backdrops: IDR 10,000,000

  • Editing computer: IDR 15,000,000

  • Studio rent (initial): IDR 5,000,000/month

  • Renovation & interior: IDR 8,000,000

  • Working capital: IDR 7,000,000
    Total: IDR 70,000,000

Estimated Monthly Revenue:

  • Studio sessions (30 x IDR 500,000): IDR 15,000,000

  • Event documentation: IDR 5,000,000–10,000,000
    Total: ±IDR 20,000,000–25,000,000

Estimated Monthly Operational Costs:

  • Staff salary: IDR 3,000,000

  • Rent: IDR 5,000,000

  • Electricity & internet: IDR 1,000,000

  • Promotion and miscellaneous: IDR 2,000,000
    Total: ±IDR 11,000,000

Estimated Net Profit: ±IDR 9,000,000/month

J. CONTROL AND EVALUATION

  • Financial Monitoring: Monthly profit & loss and cash flow statements

  • Client Feedback: Google reviews, feedback forms, and follow-ups

  • Internal Review: Weekly team meetings to review operations and bookings

  • Tools Used: Google Sheets, WhatsApp Business, Canva, Lightroom

  • Key Performance Indicators (KPIs): Monthly bookings, returning clients, service revenue, client satisfaction

K. SWOT ANALYSIS

Strengths:

  • Skilled and passionate owner with a photography background

  • High-quality equipment and editing capabilities

  • Strategic central location with growing demand

Weaknesses:

  • Limited capital and staffing

  • Challenges in scaling operations

Opportunities:

  • Increasing demand for digital marketing visuals

  • High potential in local school, wedding, and MSME markets

Threats:

  • Competitive pricing from freelancers

  • Rapid changes in platform trends or economic conditions

L. BUSINESS MODEL CANVAS (SUMMARY)

Key Partners: Wedding/event organizers, MSMEs, schools, influencers
Key Activities: Shooting, editing, marketing, client relations
Value Propositions: Creative, professional, and affordable visuals
Customer Relationships: Friendly service, quick delivery, responsive follow-ups
Customer Segments: Couples, families, students, MSMEs, institutions
Channels: Instagram, TikTok, Facebook, word of mouth, in-studio visits
Key Resources: Equipment, studio space, editing tools, creativity
Cost Structure: Rent, salaries, promotions, utilities, maintenance
Revenue Streams: Studio sessions, event documentation, product photography, equipment rentals





















Nouns (Kata Benda)

  1. Book: A physical object containing written or printed pages.
  2. School: A place for learning and teaching.
  3. Teacher: A person who teaches in a school.
  4. Computer: An electronic device for processing data.
  5. Car: A four-wheeled motor vehicle.
  6. Air: The mixture of gases that surrounds the Earth.
  7. Love: A strong feeling of affection.
  8. Freedom: The state of being free from constraint.
  9. England: A country in the United Kingdom.
  10. Table: A piece of furniture with a flat top and legs.

Verbs (Kata Kerja)

  1. Read: To look at and comprehend the meaning of written or printed matter.
  2. Write: To mark (letters, words, or other symbols) on a surface, typically paper, with a pen, pencil, or similar instrument.
  3. Run: To move at a speed faster than a walk, never having both or all the feet on the ground at the same time.
  4. Eat: To put (food) into the mouth and chew and swallow it.
  5. Sleep: To be in a state of rest in which the eyes are closed and consciousness is suspended.
  6. Learn: To gain or acquire knowledge of or skill in (a subject or activity) by study, experience, or being taught.
  7. Work: To engage in activity involving mental or physical effort done in order to achieve a purpose or result.
  8. Think: Have a particular belief or idea.
  9. See: Perceive with the eyes; discern visually.
  10. Hear: Perceive (a sound) through the ear. 

The photo has a theme of photography and fashion. Therefore, we can create contexts such as a photoshoot, the creation of a fashion magazine, or other related activities.

Active Sentences:

Active sentences emphasize the doer of the action.

  1. The photographer takes photos of the model with a vintage camera. (Focus on the photographer performing the action of taking photos)
  2. The model wears a beautiful red dress. (Focus on the model performing the action of wearing the dress)
  3. The creative team designs the photoshoot concept in detail. (Focus on the creative team performing the action of designing)
  4. The magazine editor selects the best photos for publication. (Focus on the editor performing the action of selecting)
  5. The makeup artist applies makeup to the model professionally. (Focus on the makeup artist performing the action of applying makeup)
  6. The photographer's assistant carries the photography equipment. (Focus on the assistant performing the action of carrying)
  7. The fashion designer creates the latest clothing collection. (Focus on the designer performing the action of creating)
  8. The stylist carefully arranges the model's hair. (Focus on the stylist performing the action of arranging)
  9. The fashion company promotes their products through the photos. (Focus on the company performing the action of promoting)
  10. Photography enthusiasts admire the photographer's work. (Focus on the enthusiasts performing the action of admiring)

Passive Sentences:

Passive sentences emphasize the object that receives the action.

  1. Photos of the model are taken by the photographer with a vintage camera. (Focus on the photos being taken)
  2. A beautiful red dress is worn by the model. (Focus on the dress being worn)
  3. The photoshoot concept is designed in detail by the creative team. (Focus on the concept being designed)
  4. The best photos are selected for publication by the magazine editor. (Focus on the photos being selected)
  5. Makeup is applied to the model professionally by the makeup artist. (Focus on the makeup being applied)
  6. The photography equipment is carried by the photographer's assistant. (Focus on the equipment being carried)
  7. The latest clothing collection is created by the fashion designer. (Focus on the collection being created)
  8. The model's hair is carefully arranged by the stylist. (Focus on the hair being arranged)
  9. Their products are promoted through the photos by the fashion company. (Focus on the products being promoted)
  10. The photographer's work is admired by photography enthusiasts. (Focus on the work being admired)



























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